A website that gives news and resources against identity theft that helps one to understand and prevent against such attacks. Day by day we come across many new products and services that records our Name, Email address, Credit / Debit Card Numbers, Social Security number, Drivers license and other identity related information. Knowing certain security facts while entering into online world (internet) and some resources ready in hand can make the internet experience safer and better. Technology growth increases the Cyber Crime rate’s in a parallel manner. Identity Theft is one of the worst attack considered by security agencies and Banks are taking all possible precautions to prevent such attack against their account holders. However, it is also our responsibility to know what and how these Identity Theft happens, and what are the identity theft protection mechanism that one could take ? As said,

Prevention is always Better than Cure !

let me start by reviewing the existing setup of the site before proceeding with the requirements to make the site appearance better. The site layout must be in a professional way to make the visitor comfort while viewing the website. It appears like, the default theme settings are currently in use and no plugin installation or theme customizations made. The sharper corners of the site looks good and a magazine style professional look of theme overall needs clear type font and proper word space. Font like segoe ui can suite well with the site layout. The live traffic feed that exceeds the right sidebar (border) crunches the good site design.

The content written are good and effective and requires proper alignments. Highlighting certain words and Linking to external as well as internal articles while discussing about the relevant title is highly necessary. That improves the site Bounce rate when we look in SEO perspective. Moreover the user will always be eager to read relevant contents for better understanding with certain terms and message. Using some images to represent the title is necessary and an effective one to improve the appearance.

The video in top of the right side bar looks good and some update in days of interval will be better. Below the video, rather starting up with an usual category listings and other links, trying up some square shaped banner advertisements (image or text based) must be better. The site logo and favicon is yet to be done. Logo stands in anyone’s mind when it comes to a website. So designing a professional logo that suites the template design is important.

Alright, Let we see what are all the possible customizations that can be done to improve the overall appearance and functionality of this blog.

1. A Sucker fish type menu can be used rather just using a text highlighted menu. Pull down functionality improves the layout and navigation to the visitors.

2. Newsletter subscription box is necessary. Using FeedBurner, FeedBlitz could be better. Placing it in right side bar below the video is a perfect spot, also the subscription box can be placed under each article to make the readers subscription much easier.

3. Social Networking and  Social Bookmarking Links are necessary and that allow a reader to share the article with their friends with a click of a mouse button. This can be done via WordPress Bookmarking Plugins. Facebook, Orkut, Hi5, Myspace sort of integration is necessary to spread the word about the site and articles.

4. As this a security based blog, the commenting system in place must be effective. The inbuilt wordpress commenting system works fine. But going for IntenseDebate or Disqus also a better choice.

5. Advertisement Banners is less number with correct place make the site layout colorful. Using Ad’s in Sidebar, Header or Footer area is a better choice and the theme already have a space in the header area for a small and wider advertisement.

6. The site dont have search option, which is very important for any new visitor. When more number of articles posted in the site, then it will be tough for the visitor to search and locate an article if there is no search functionality enabled. Hence, using inbuilt or Google CSE search functionality is recommended.

7. A Slider Box can be used in the Home Page rather recent post links with single word or category links.

I hope these things will make the site to setup in a professional appearance and helps to increase the readers count as well.