Google is trying to get people to think of Google Product Search as a shopping destination, but it has a long way to go. Google wants shoppers to think of its search engine as the entire mall, rather than just the directory.

Google has been chasing this dream almost since its inception. It initially started in 2001 by letting searches browse the pages of retail catalogs that uploaded their data to Google, and announced Froogle, a price-comparison site, in 2002. The idea so far has been to give shoppers as much information as they could possibly want on a given product, Samat said, going beyond prices to highlight features, pictures, and specs. About 100,000 retailers eagerly send Google updated data each night on the products they have in stock in order to have that information listed on the product page, he said.

In recent months Google has quietly increased the amount of information that can be found in an individual product page, adding details such as user reviews gathered from the Web, pictures, videos, and even information about products in stock at nearby stores. But that hasn’t turned Google into a shopping destination.

Source: For more Info, Google Shopping Demo